At the Retail Jewellers India Forum (RJIF) 2024, held January 3rd at the JW Marriott, Mumbai, Synergics Jewellery ERP founder Vivek Das took the stage for a session titled “Technology Transformation: Integrating Technology Deployment with Change Management for Holistic Tech Adoption Within the Organization.” The Retail Jeweller India covered the session in detail, and the core message resonated widely with the jewellery retail audience in attendance: with the right information, a retailer can win half the battle for business expansion.
Das walked the audience through how Synergics has grown alongside its retail partners over the platform’s history, pointing to real examples of businesses that scaled dramatically after adopting the system, expanding from a handful of stores into multi-location, omnichannel operations across India and internationally. He also touched on Synergics’ approach to supply chain complexity for businesses operating across borders, an increasingly common reality for growing Indian jewellery brands.
A central theme of the talk was the distinction between lag indicators and lead indicators. According to Das, sales and profit numbers are lag indicators, useful for reporting on the past but poor guides for what to fix going forward. He urged jewellers in the audience to instead focus on lead indicators: design-level cost and profitability, vendor-wise contribution to margin, procurement decisions, and customer experience signals, the kinds of data points that reveal where a business can actually improve before the sales numbers reflect it.
Das also spoke about how generic ERP systems are typically built with finance as their core function, with retail and industry-specific features added around that foundation as an afterthought. Synergics, he explained, takes the opposite approach: jewellery-specific operations sit at the core of the platform from the outset, not bolted on later.
The session also featured Kiran Shinde, CFO of PMJ Jewels, and Gaurav Anand, MD of Anand Jewels, who joined Das to share their own technology adoption journeys and how implementing Synergics reshaped their operations as their businesses scaled.
This kind of direct engagement with real retail partners at industry events like RJIF reflects how Synergics approaches the jewellery ERP space more broadly: less about selling software, more about helping retailers rethink how they measure and act on the information already running through their business.
Read the full session coverage from The Retail Jeweller India.
Curious how Synergics Jewellery ERP applies these same lead-indicator principles for retailers? Explore what the platform offers on our jewellery retail software page.
